Plans to expand the range of products on offer in the shop are underway and will include a free download section with screen savers and wallpapers, an exclusive raffle and a brand new Wings & Wheels merchandise range.

Nancy Edwards, Event Manager, comments: "The evolution of the Wings & Wheels website is just one element of our continuing dedication to improving and providing a fantastic event for our visitors. The number of adults who bought or ordered goods or services online reached 31 million in 2010 and feedback from our own customers has shown that they want to be able to purchase more, directly from us and in advance online. We're really excited to launch our new online shop today and welcome any suggestions on improving the service or what's for sale."